https://www.danhastings.co.uk/content-strategy daily 0.75 2025-05-27 https://images.squarespace-cdn.com/content/v1/5ae115af96e76f5745a1e8ce/3cdbde61-9f1c-4622-a8d1-1bf1b9ffad57/Copy+of+Stat+Visual+Template+%282%29.png Content Strategy - Content Curation and Trends Analysis for Instagram As a Content Specialist on Instagram’s Curation team, I curated best-in-class short-form video content across France, the UK and the US, developed trend and creator insights, supported product and ranking teams and created strategic editorial assets and presentations for Meta’s global campaigns, partners and cross-functional teams. https://images.squarespace-cdn.com/content/v1/5ae115af96e76f5745a1e8ce/6ec56b59-a3f1-4927-9a8c-b14cee97a055/Untitled+design+-+2022-12-17T205004.126.png Content Strategy - Audience and Social Media Strategy for the London Evening Standard From January to March 2022, I was in charge of all features social channels covering fashion, culture, travel, food and more — a total of 15 distinct accounts across Facebook, Twitter, Instagram and TikTok. https://images.squarespace-cdn.com/content/v1/5ae115af96e76f5745a1e8ce/1671312449682-21B0H7G0D2PT7KMYIGUE/1.png Content Strategy https://images.squarespace-cdn.com/content/v1/5ae115af96e76f5745a1e8ce/1671312450501-O70MHD8MDHSVJC21FN7C/2.png Content Strategy https://images.squarespace-cdn.com/content/v1/5ae115af96e76f5745a1e8ce/1671312454271-4BGWYQQKMQQTMHHZGK28/3.png Content Strategy https://images.squarespace-cdn.com/content/v1/5ae115af96e76f5745a1e8ce/1621263267908-06YWQPITJI1P4RP35TIR/kali+image+smalllogo+%281%29.png Content Strategy - Digital Marketing for Club Kali Network Club Kali has been the longest-running LGBTQ+ Bollywood nightclub in London since 1995. Due to Covid, the organisation had to adapt, starting a new chapter online as an LGBTQ+ non-profit. I joined the company in December 2020 and was responsible for designing the entire marketing strategy to promote our range of online events. https://images.squarespace-cdn.com/content/v1/5ae115af96e76f5745a1e8ce/1621273080945-HGDO43C02UPDZ4CP8RW2/1.png Content Strategy https://images.squarespace-cdn.com/content/v1/5ae115af96e76f5745a1e8ce/1621273080690-E2YH71I8A7CCVIOS9Q1B/2.png Content Strategy https://images.squarespace-cdn.com/content/v1/5ae115af96e76f5745a1e8ce/1621273081528-NEGXNBDCJUFWAMEIYS13/3.png Content Strategy https://images.squarespace-cdn.com/content/v1/5ae115af96e76f5745a1e8ce/1621271737644-0LMGPIVCYET1U1ZKCR8E/1.png Content Strategy https://images.squarespace-cdn.com/content/v1/5ae115af96e76f5745a1e8ce/1621271738628-39RD12AAW3WAKHLNB5I0/2.png Content Strategy https://images.squarespace-cdn.com/content/v1/5ae115af96e76f5745a1e8ce/1621271742177-BX9GQ22ZE3VL9SHASQCS/3.png Content Strategy https://images.squarespace-cdn.com/content/v1/5ae115af96e76f5745a1e8ce/1621271742673-I1CF0KP6CR5O9DEFKC5D/4.png Content Strategy https://images.squarespace-cdn.com/content/v1/5ae115af96e76f5745a1e8ce/1621271744285-WK0HEIWSCV4NO9XAFJ80/5.png Content Strategy https://images.squarespace-cdn.com/content/v1/5ae115af96e76f5745a1e8ce/1621274178732-BS875X28VEQOY1032EE9/1.png Content Strategy https://images.squarespace-cdn.com/content/v1/5ae115af96e76f5745a1e8ce/1621274186278-HTE6WC7R9TZLCR0993T3/12.png Content Strategy https://images.squarespace-cdn.com/content/v1/5ae115af96e76f5745a1e8ce/1621274179829-BDIE06NS8RPUNMAOKG0B/2.png Content Strategy https://images.squarespace-cdn.com/content/v1/5ae115af96e76f5745a1e8ce/1621274180629-JFNOS2O2GX2JSYSYPLQD/3.png Content Strategy https://images.squarespace-cdn.com/content/v1/5ae115af96e76f5745a1e8ce/1621274181519-ZQUZC1QU5LOCH3A9B05S/4.png Content Strategy https://images.squarespace-cdn.com/content/v1/5ae115af96e76f5745a1e8ce/1621274184885-TRDDY1JVESVKWH7PGTRG/6.png Content Strategy https://images.squarespace-cdn.com/content/v1/5ae115af96e76f5745a1e8ce/1621274184788-MQBE8ELGO805DXSWMAVN/10.png Content Strategy https://images.squarespace-cdn.com/content/v1/5ae115af96e76f5745a1e8ce/1621273952717-VDUA03V0VOAYP39LSGIW/1.png Content Strategy https://images.squarespace-cdn.com/content/v1/5ae115af96e76f5745a1e8ce/1621273957822-DWAECD97IHEMI99COOO6/2.png Content Strategy https://images.squarespace-cdn.com/content/v1/5ae115af96e76f5745a1e8ce/1621273956936-ZCJO95E378G5K7A1TFII/6.png Content Strategy https://images.squarespace-cdn.com/content/v1/5ae115af96e76f5745a1e8ce/1621273957817-EOR74UZLD7NKFJB5NSI0/8.png Content Strategy https://images.squarespace-cdn.com/content/v1/5ae115af96e76f5745a1e8ce/1621273958365-CZL96EQVBW7OM4OG19D1/9.png Content Strategy https://images.squarespace-cdn.com/content/v1/5ae115af96e76f5745a1e8ce/1621273958523-09U4V9RD0T6IW8ITB0BY/11.png Content Strategy https://images.squarespace-cdn.com/content/v1/5ae115af96e76f5745a1e8ce/1621273959129-MAG1XTEMKR1969BXGNZV/12.png Content Strategy https://images.squarespace-cdn.com/content/v1/5ae115af96e76f5745a1e8ce/1621278139151-EM85HXLTAA0IBRKGOIMZ/Untitled+design+%2851%29.png Content Strategy - Volunteer Content Creator for I Weigh Community I Weigh is a movement initiated on Instagram by actress and activist Jameela Jamil. Since 2018, it has evolved into a global platform with an Instagram presence, a website, and live events. I was fortunate to volunteer as a content creator for the movement on several occasions — pitching and producing Instagram posts and captions, writing one article, and covering an event in January 2020 for I Weigh’s Instagram Stories. https://images.squarespace-cdn.com/content/v1/5ae115af96e76f5745a1e8ce/1621279773949-0G1UFGS65GJDJU88XTTM/1.png Content Strategy https://images.squarespace-cdn.com/content/v1/5ae115af96e76f5745a1e8ce/1621279774153-ARR0838NG35IBV0UII0T/2.png Content Strategy https://images.squarespace-cdn.com/content/v1/5ae115af96e76f5745a1e8ce/1621279775260-XVF7D05MZNN4ULQVP0RE/3.png Content Strategy https://images.squarespace-cdn.com/content/v1/5ae115af96e76f5745a1e8ce/1621279775748-EQOXJ4TZL3YG2YBCNG55/4.png Content Strategy https://images.squarespace-cdn.com/content/v1/5ae115af96e76f5745a1e8ce/1621279776707-K79O5OHWHL9SZ73W8ML5/5.png Content Strategy https://images.squarespace-cdn.com/content/v1/5ae115af96e76f5745a1e8ce/1621279777166-G9UPMGH4HTCPPS19BX5F/6.png Content Strategy https://images.squarespace-cdn.com/content/v1/5ae115af96e76f5745a1e8ce/1621280274466-BGZO0YB2J3SWFW1XBPND/Untitled+design+%2852%29.png Content Strategy - Make it stand out Click HERE to read. https://images.squarespace-cdn.com/content/v1/5ae115af96e76f5745a1e8ce/1572305230459-7AVCBSJB11RVOYU8OEYD/bow%2Btie%2Bextras%2B-%2Bby%2BJeremy%2BFreedman%2B2018_1.jpg Content Strategy - Multichannel Marketing for Le Colonel Le Colonel is a French family business specialising in handmade accessories such as bow ties, neckties, pocket squares and braces. For a year and a half, I served as their ambassador in London, independently leading the entire PR strategy for the UK market. My role also included managing their Shoreditch store, overseeing B2B operations, and representing the brand at wedding events and markets. https://images.squarespace-cdn.com/content/v1/5ae115af96e76f5745a1e8ce/1572897475336-0R8R68P31S668KE4K2ZT/3f97bx.gif Content Strategy - Media kit As the brand was new to the UK market, we needed to create a tailored media kit to introduce ourselves. We focused the storytelling on the brand’s unexpected origins and its transformation from a couple’s side project in their living room into a successful company with four shops and 25 collaborators. Click here to read the full kit. Graphic design: Elise Pype Copywriter intern: Xander Nettey https://images.squarespace-cdn.com/content/v1/5ae115af96e76f5745a1e8ce/1572304758624-E1SSAGZOJQ9KNVS25386/NL.jpg Content Strategy - Newsletters Moving abroad for Le Colonel Moutarde meant being unknown to everyone and knowing no one locally. One of my first initiatives was to build a database of journalists and professionals in the wedding industry. The next step was to send newsletters via MailChimp to introduce the brand, sharing details of our upcoming exhibitions and in-store events with other designers. https://images.squarespace-cdn.com/content/v1/5ae115af96e76f5745a1e8ce/1572304720914-HYI7RLDJJBIK9KGLHBR1/001-iPhone-6S-Rose-Gold-Portrait-Mockup.jpg Content Strategy - Pinterest Since 2013, the brand’s Pinterest profile had been exclusively in French and rarely updated. My mission was to delete all existing content and start from scratch. Given the platform’s strong reach among wedding suppliers, we rebuilt the entire profile around wedding-inspired boards. Each pin was linked to our online store, complete with optimised wording, SEO descriptions and tags. Within a few months, our monthly views increased by 500%. https://images.squarespace-cdn.com/content/v1/5ae115af96e76f5745a1e8ce/1572304558994-O53VERVJJHGGLVPLS11T/Simple%2BMockup%2BFree%2BScene.jpg Content Strategy - Imagery In France, the company had a fairly bland overall image as a wedding specialist. Given our location in Shoreditch and the colourful British fashion culture, we needed a twist in our imagery. My mission was to hire a stylist and photographer to produce visuals for use online and in-store. The pitch I gave to the creative team was to embody the people we see daily on our street and their unique sense of style. Model: @amandadave222 Photographer: @tamikalphotography Stylist: @TheYasminJamaal https://www.danhastings.co.uk/writing-portfolio daily 0.75 2025-11-18 https://images.squarespace-cdn.com/content/v1/5ae115af96e76f5745a1e8ce/c434c2e9-3e2c-4db6-9b65-0df1cece54b8/Copy+of+Stat+Visual+Template.png Writing Clips by Dan Hastings - Jing Daily - Inside ‘KPop Demon Hunters’ Success The unanticipated success of Netflix’s movie is a marketing playbook on how to harness fandoms and present APAC pop culture as universal. https://images.squarespace-cdn.com/content/v1/5ae115af96e76f5745a1e8ce/9dcd0902-b816-47d2-a0e7-f2c944c27632/gap.png Writing Clips by Dan Hastings - Decolonised Cowboy Core From music to the catwalk and cinema screens, Black and Indigenous artists are finding inspiration in their cowboy heritage like never before, advancing their colourful and inclusive yeehaw agenda. https://images.squarespace-cdn.com/content/v1/5ae115af96e76f5745a1e8ce/1735759037232-LE764E8PXYBWJPVWXFZ2/Untitled+design.gif Writing Clips by Dan Hastings - Macrotrend Report on the Future of AI for The Future Laboratory https://images.squarespace-cdn.com/content/v1/5ae115af96e76f5745a1e8ce/1735760192399-PLWTQ0YBI9V3ESHOOV1Z/Heading.png Writing Clips by Dan Hastings - Fashion Trends Report for The Future Laboratory https://images.squarespace-cdn.com/content/v1/5ae115af96e76f5745a1e8ce/1735759360720-YJKFZF7LPATHG3X16A0J/Untitled+design+%281%29.gif Writing Clips by Dan Hastings - Future Forecast 2025 report for The Future Laboratory https://images.squarespace-cdn.com/content/v1/5ae115af96e76f5745a1e8ce/efd7b285-3531-4832-b761-ad1227b630fe/Copy+of+Stat+Visual+Template+%281%29.png Writing Clips by Dan Hastings - British Vogue - The Savage X Fenty Show Was The Antidote To Toxic Masculinity I Always Dreamt Of Dan Hastings describes the emotional experience of watching Rihanna’s binary-breaking Savage X Fenty show – and argues that it will prove epoch-defining for a generation of young men. https://www.danhastings.co.uk/about daily 0.75 2026-03-02 https://images.squarespace-cdn.com/content/v1/5ae115af96e76f5745a1e8ce/76d2b481-d2f1-4c56-8ee2-11e388891a36/FDL_0165.jpg About https://www.danhastings.co.uk/contact daily 0.75 2026-03-02 https://www.danhastings.co.uk/speaking-teaching daily 0.75 2025-11-18 https://images.squarespace-cdn.com/content/v1/5ae115af96e76f5745a1e8ce/1748349361029-WY3SYLHB3DEP86HV1VX3/3.png Speaking & Teaching https://images.squarespace-cdn.com/content/v1/5ae115af96e76f5745a1e8ce/1748349359198-OC996N4GRI0LVRPMTDD8/2.png Speaking & Teaching https://images.squarespace-cdn.com/content/v1/5ae115af96e76f5745a1e8ce/1748349363168-R9RMO03HDQ8U2IXDIXM0/4.png Speaking & Teaching https://images.squarespace-cdn.com/content/v1/5ae115af96e76f5745a1e8ce/1748349367854-3S193DJ3IW6PFJVOFB3P/5.png Speaking & Teaching https://images.squarespace-cdn.com/content/v1/5ae115af96e76f5745a1e8ce/1748349369379-5PRSE3W61GXQZGJS10BQ/6.png Speaking & Teaching https://www.danhastings.co.uk/portfolio daily 1.0 2025-11-18 https://images.squarespace-cdn.com/content/v1/5ae115af96e76f5745a1e8ce/1763459791038-B6POLRLDBTSEHKYR7HT1/Copy+of+Stat+Visual+Template+%281%29.png Dan Hastings | Journalist, Editor & Trend Forecaster https://images.squarespace-cdn.com/content/v1/5ae115af96e76f5745a1e8ce/1763460139575-UNHULWR29IMMI9SU7V6Z/Copy+of+Stat+Visual+Template+%282%29.png Dan Hastings | Journalist, Editor & Trend Forecaster https://images.squarespace-cdn.com/content/v1/5ae115af96e76f5745a1e8ce/1763460336630-IITUYZO7AA43L23DG0QM/Copy+of+Stat+Visual+Template+%283%29.png Dan Hastings | Journalist, Editor & Trend Forecaster https://images.squarespace-cdn.com/content/v1/5ae115af96e76f5745a1e8ce/1763460448067-3DCD8AWHHAYW5QUJTOSV/Copy+of+Stat+Visual+Template+%284%29.png Dan Hastings | Journalist, Editor & Trend Forecaster https://images.squarespace-cdn.com/content/v1/5ae115af96e76f5745a1e8ce/1748262620442-HM20V6GZ6NRSZ11O6ZAK/5.png Dan Hastings | Journalist, Editor & Trend Forecaster https://images.squarespace-cdn.com/content/v1/5ae115af96e76f5745a1e8ce/1763460604564-U2B0N9T6LFNA3D0GML4N/Copy+of+Stat+Visual+Template+%285%29.png Dan Hastings | Journalist, Editor & Trend Forecaster https://www.danhastings.co.uk/press daily 0.75 2025-11-18