Reported Features
Here’s a selection of features I’ve written in a freelance capacity, after cold-pitching editors, independently reporting each story and writing the final piece.
The unanticipated success of Netflix’s movie is a marketing playbook on how to harness fandoms and present APAC pop culture as universal.
Latest commissions:
Jing Daily - How Netflix’s ‘KPop Demon Hunters’ Became a Global Hit (September 2025)
The Drum - Why Mischief Will Define the Next Era of Advertising (September 2025)
Jing Daily - The C-pop Marketing Playbook (August 2025)
Digital Frontier Issue 5 - K-pop’s New Era of Digital Intimacy (July 2025)
Digital Frontier Issue 4 - Hive Minds (April 2025)
Jing Daily - From ‘A4 Waist’ to Boxing Rings and Ozempic: East Asia Rethinks Fitness (March 2025)
Jing Daily – Why Victoria’s Secret’s Promise Falls Short in China (February 2025)
Previous work:
British Vogue - How Henna Is Helping Proudly Brown And Queer Individuals Reconnect With Their Heritage (June 2022)
Pink News – ‘Filthy’, Joyful Mulan Rouge Drag Show Reclaims Disney Princess for Queer Asians (August 2022)
The Standard - Ru Paul’s Drag Race UK vs the World: Blu Hydrangea on Being the Ultimate Drag Race Devotee (February 2022)
Attitude Magazine - Faith in Love (July 2021)
The Business of Fashion - The Business of Blackfishing (November 2020)
Teen Vogue - Young Service Workers Are Getting TikTok Famous (October 2020)
Trend Reports
As Deputy Foresight Editor at The Future Laboratory, I research, write and edit trend reports published on the B2B trend intelligence platform LS:N Global. These reports include in-depth research, expert interviews and strategic foresight analysis.
Decolonised
Cowboy Core
From music to the catwalk and cinema screens, Black and Indigenous artists are finding inspiration in their cowboy heritage like never before, advancing their colourful and inclusive yeehaw agenda.
Opinion
As a freelance writer and thought leader, I’ve been commissioned to write op-eds on topics including pop culture, social justice and cultural strategy.
British Vogue - The Savage X Fenty Show Was The Antidote To Toxic Masculinity I Always Dreamt Of
Dan Hastings describes the emotional experience of watching Rihanna’s binary-breaking Savage X Fenty show – and argues that it will prove epoch-defining for a generation of young men.
LS:N Global - Ballroom’s Renaissance (November 2023)
LS:N Global - In our Body Hostility Era (April 2023)
The i Paper - Rebel Wilson's Weight Loss Ban Shows Fat People Are Damned Either Way in Hollywood (February 2023)
The Independent - Rihanna’s Sexy Maternity Looks Receive Praise – So Why Are Fat Bodies Still Demonised Outside of Pregnancy? (March 2022)
The i Paper - Josephine Baker’s Burial at the Panthéon in Paris is an Honour French People of Colour Would Never Get (September 2021)
British Vogue - The Savage X Fenty Show Was The Antidote To Toxic Masculinity I Always Dreamt Of (October 2020)
The Independent - Glossy Magazines Are Getting Political to Stay Relevant – but It Seems to Be Just a Marketing Strategy (September 2020)
The Huffington Post UK - Netflix's Indian Matchmaking Erases Whole Swathes Of Our Community (July 2020)
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